You’re Not Losing Packaging Jobs Because of Experience — You’re Losing Them Because of Positioning

I talk to a lot of experienced packaging professionals who can’t figure out why interviews aren’t turning into offers.

And it’s usually not their background.

It’s how they tell their story.

Too many candidates spend interviews:

🧾 Explaining why past jobs went sideways instead of what you delivered and learned

🛡️ Defending decisions no one asked about rather than confidently owning outcomes

🔄 Re-litigating acquisitions, reorganizations, and politics instead of showing where you thrive next

Instead of answering one simple question:

“What do you know, and what can you do for us right now?”

Hiring managers aren’t therapists.
They’re buyers.

They don’t need the full backstory.
They need clarity, confidence, and relevance.

If your interview sounds like a post-mortem instead of a value proposition,
you’re not being rejected for experience.

You’re being rejected for positioning.

The strongest candidates don’t deny reality.
They frame it.

And framing is the difference between being heard
and being passed over.